Search engine optimization is a strategy that helps rank a website on the top positions of the search engines. It is one of the most effective yet affordable marketing strategies for small and big businesses alike. There are many factors involved in an effective search engine optimization strategy. Such a strategy is important to improve your rankings and grow the business in the long run. This article offers SEO tips for beginners.
SEO is categorized into two groups such as on-page and off-page SEO. On-page search engine optimization involves everything that is done on the website in order to make it search engine friendly. On the other hand, off-page SEO involves things such as link building and social media interactions. Both these aspects of SEO should be balanced if you want to website to rank higher in the search engines. In fact, a website that ranks on the first page of Google gets more than 75% of the total traffic received by a particular keyword. Customers usually treat websites that rank on the first five spots of Google as being more trustworthy compared to sites that rank down the order. That is why you need to invest in an effective Harrisburg SEO strategy for your business. It will help grow your sales, revenue, and profits over time.
There are many factors that contribute to the success of on-page SEO. Page titles and descriptions play an important part in this regard. In fact, page titles are more important than ever for Google. It tells Google bots what your web page is all about. The title should include your main keyword and accurately describe the page content. It should also help the user understand what the page is all about. Hence, the page title is important not only for Google bots but for your customers as well. Images and videos are very important for better SEO in 2018. Video is more engaging than text content. Hence, it can retain your customers and reduce the bounce rate of the site. These are very important things to consider when devising an effective SEO strategy for your web page.
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